Every company has had to change its business model due to the popularity of digital media. Traditional print media has been struggling hard to maintain readership. In many places, it has given up in front of digital media. Several companies have realized that it is not possible for them to grow individually without the support of the digital medium. As a result, they have tweaked their products to provide information that supports the digital medium. To come up with such ideas, companies have had to work on digital media strategies. This video shows how Australian media giant Fairfax has decided to create restructure plans, which will help them embrace the future.